So as you might already know I’ve enrolled for State Duma elections 2011 in Russia and going to represent interests of “Fair Russia” party. This post is about the strategy I’ve put down the election campaign that is mainly based on working with social media marketing that is actively used by different politicians. I’ve decided to build my campaign, focusing on tools that I use in daily life – social media technologies.
So, the key weapon here is my personal web-site that explains my participation in elections. I’ve decided to make this site as a independent platform for communication and comments in order not to confuse this political initiative and activitiy with my personal blog (alenapopova.ru / alenapopova.com that is dedicated to eGov services, women and social entrepreneurship in Russia and other countries) and to discuss in greater details my principal views on participation in elections, presenting Fair Russia party and what measures, project I’m ready to suggest. The web-site candidate.alenapopova.ru is based on three main principles: Promise - Action – Suggestion.
My suggestions mainly reflect all experiences and practices that I’d attempted to promote to authorities. So you may find all gov 2.0 services that I support and that are mainly initiated by Novosibirsk citizens. The aim of these actions is to gain popularity after its launch and attract new consumers to useservices. And finally the key part is to make them work efficiently not only before but after elections whatever results are.In my opinion, the most interesting projects that are presented on the web-site are “Fair Budget” and “Change your city”. continue reading
There are no doubts that I’m kind of person that likes to set up new goals and reach significant achievements. So by now I have great and serious news to share – I’ve enrolled for upcoming elections to the State Duma in Russia., presenting “Fair Russia” party interests. As for me it sounds exciting and at the same time very challenging, but I’m ready to take all risks. And I’m willing to do my best in order to improve our legislation that would lead to positive changes in our country. What steps have I taken already?
First and furemost, it is important to see myself as the first candidate for the State Duma elections that is going to represent the opinions, interests, ideas of Russian web-users. Why am I actually positioning myself in that way? The answer is concealed in the fact that firstly, while being an active blogger for a couple of years I’ve been learnt how to build relations via social media marketing and I realize that the certain differences that exist between online audience and offline users. Second reason for using Internet users as a key audience in my elections campaign is that about a half of population of the region (Novosibirsk) I’m going to present, are online users and what is more interesting this audience usually is apathetic towards politics and elections.That’s why I think it is very important to take this feature into account and election campaign strategy and consequently motivate online users to raise the voice, express their proactive positions regarding different political/social issues. And I’m sure this communication process will definitely empower voters as a separate unit and give me as a candidate a chance to represent their interests, rights, attitudes in the State Duma.
In order to dwell on efficient work with Russian online users I’ve created a two-way communication within several online channels:
- the official blog/web-site about insight/plans/suggestions of what changes I could bring while being elected in the State Duma;
- Facebook Page that represents a virtual campaign hearquaters that on the one hand represents my personal insight and strivings and the same time allows different people could gather together and discuss their points of view that further could serve as a foundation for new amendments and etc.
- Working with other Russian social networks;
I’m going to talk about every channel in greater detail in my next post, while here I’d like to underlie that I want to be the one who encourage people to believe that together we could make real changes. But these changes would be possible only provided strongest and serious interaction with each other, open dialogue. That is why I hope that such way of online communication will lead to success and mutual public good. While I also think that the only thing that I could promise to myself is that I won’t alter my views regarding that all words should be fulfilled and proved by certain deeds and actions.
Let’s do it together! If you’re interested in getting more information about my campaign, please don’t hesitate to contact me or leave your comments!
Panel discussion on “Perspectives of development of women’s entrepreneurship in Siberia” was held under StartupWomen project on October, 31 in Novosibirsk. Girls and women who run or have intention to start their own business participated in this event. Also along with me, Natalia Odegova, a business woman from Novosibirsk and a founder of “Remote assistants” project; and Alena Kotova, a member of the Board of Deputies of Tatarsk city of Novosibirsk Region and member of the Chamber of Deputies of NR were among the discussion participants.
Our principal thesis was as follows: in terms of women’s unemployment elimination it is more than reasonable to encourage entrepreneurial spirit and activity of women themselves. Moreover, if big and mid-size businesses were concentrated in the hands of men after 90-s(judging from logic of historical and economical processes), then small business may become women’s fiefdom.
And Internet is the fastest way to: first, to learn reply promptly the users’ requests; second, be more flexible and learn from mistakes; and third, learn how not to spend millions and have an opportunity to create a project with low financial barrier of entry.
‘Round table’ was held in a dialogue format. I spoke on Russian and worldwide practices, analysed women’s entrepreneurship in Siberia. For example, according to data of Grant Thornton company of 2008, the most of female managers in Russia are in Novosibirsk.
During the survey carried out by this company, 65% of respondents stated that three and more women are among the top-management of local companies. 385 women living in the Novosibirsk region have started their own business since 2008. Many of them may be illustrated as successful women, for example, Tatyana Sokolnikova, Chief executive of ‘Argument” company in Tomsk; Elena Polyakova, Director of Professional development centre, author and coordinator of regional and corporate educational projects; Anna Vibornih, chief of ‘BIS-Novosibirsk’ company; or an acquaintance of mine, active person an successful business lady, Natalia Ibragimova, manager of ‘SibirskayaKopeechka’ chain.
Being in Novosibirsk, we decided that all business ladies should be put in touch with each other, but how we could do that? The answer is to carry out round tables and regular discussions. What for? We want the issues to be solved and ideas to be scaled. We often find out in our sessions that two different teams in two different cities work on the same idea, moreover, they both have similar problems. So why not to solve this problems conjointly?
Social entrepreneurship became an important topic for our panel discussion. There were many questions in the audience, like what that is and how to do this. We discussed the examples of successful social projects in Russia, such as Urtam.ru, it’s a boarding school for disabled children, where they are nurtured to be Paralympic champions. Another example, ‘Archangelsk professional rehabilitation centre for disabled’. Also, there is a chain of recreation centres ‘Baby-life’ in Perm.
The audience was concerned by the issue of how to create a web project that could let women earn money being at home with children, and also how to help with employment of those categories of citizens who are unemployed now. Moreover, how to educate them and improve their performance, which could reduce costs of their the client companies. Natalia Odegova, the founder of ‘Remote assistants’ project, shared her experience and spoke on solutions she offered. Natalia created her project when she was in maternity leave. The results can be already seen.
Overall, summing up the results of the event carried out, we decided to put on our web-site www.startupwomen.ru the schedule of meetings, panel discussions and teleconferences that are going to be carried out regularly in Novosibirsk and other cities. Our aim is to help Siberian business women with projects implementation. Among the plans of Startup Women now is designing of e-business educational program for women, they could participate in on attractive terms, and increasing of number of meetings with successful business ladies for experience interchange and issues discussion.
A number of serious competitions among developers that are aimed to implement new eGov services or projects that could be further used by authorities or other specialized companies have been conducted recently in almost every Western country. Developers in turn could derive a variety of benefits starting from free educational or qualification programme to more profitable – money prize. Personally I was interested in these kind of contests and has always wanted to do something similar in Russia. Once it is proclaimed it should be done later on.
So, now I’m very pleased to announce the launch of our new eGov intiative – Code4Russia that represents a separate but connected eGov iniative that works under Gov2People project that as far as you might know considers all existed eGov services in Russia and reviews international practices that could be used in Russian virtual reality.
By all means, Code4Russia has little in common with analogous Western projects, firstly due to different objectives that we set up as Russian reality has its own rules and regulations under which project could be conducted. Code4Russia represents the largest Russian online unique project that includes “Coding for Russia” - All-Russian contest of developers in eGov context and special project called “Developers expertise.”
So now let’s speak about every project in detail and perspective, what distincive features they have and what further opportunities they provide.
Developers expertise is the first project of that kind in Russia that can be seen as an expert’s crowdsource model that is made to encourage best IT-specialists of e-govermeent project and services to leave comments and feedback. The main difference between developers and consumers of eGov services that IT-experts are more likely to share its constructive professional view on what has been done wrong by government and what can be done to improve this or that feature.
The main problem of today’s projects and eGov services is contained in its unclear presentation and negative perception by the target audience as these projects are not user-friendly at all. Once a new eGov project is launched a certain amount of negative comments in media and social networks appear with saying that “it has terrible or worst interface I’ve ever seen” that at times seems to be very true. There is no integrated consumers’ feedback system exist at the market. That is why our project aims to improve interface and usability of eGov services, to get constuctive evaluations from IT-experts and their suggestions that would create a platform for effecient e-government marketing development. continue reading
Women presence and activity as investors is extensively growing from year to year all around the world. There is a substancial number of well-known investement funds founded and made for women (Pipeline Fund, Criterion Ventures), as well as companies provided financial women consulting (AWAI — Association of Women in Alternative Investing, Generator for Women) in the USA and the UK.
The Pipeline Fellowship trains women philanthropists to become angel investors through education, mentoring, and practice. Fellows commit to invest in a woman-led for-profit social venture at the end of the training. This fund aims to diversify the investor pool and connect women social entrepreneurs with investors who get them.
International company Criterion Ventures has lauched its “search community” and women who are interested in investments are welcome to join it, after a while an appropirate project would be matched with women’s preferences and objectives and found out. Besides this service supports not only social entrepreneurship projetcs, but also perspective resources that are going to be successful investement in the future.
Those women who have already invested in such projects are integrated into Association of Women in Alternative Investing, where they share experience with each other. The expert committee consists of the most talented and professional investors with a long-term experience. I think that I that the role of Aileen Lee or Andrea Zurek is remarkable and significant without any doubt.
What hindres Russian entrepreneurs to become active investors? One of the key reasons for that is a simple absense of knowledge. The widespread question is where am I going to invest my money – to unit fund? to stocks with return on investments? to real estate? Unfortunately by now we don’t have a functional fulfilled infrastructure for women investment education in Russia. Unlike western societies where lots of communities are organized based on these needs and challenges, we can’t do the same in Russia as there is no investment culture and moreover, no one considers women as a substancial group of potential investors.
Traditionally it is well-practiced that men are more responsible and capable to think of where to invest money. However, we’ve decided to go further and within framework of Startup Women project we’re going to develop and promote Women Investment Fund, where women could gain knowledge about ventures investments that would provide them a foundation for future opportunities to become a successful business-angel. Why do we rely on this idea? It’s typical for a woman to listen to her soul, to make choice accoring to her the sixth sense and what’s more that this intuitive decision that we usually make is the most correct and bears its fruits, leads to positive outcome in long-term period.
It’s not a surprise for anyone that a number of female users on Web are growing day by day: women are considered to be the most important audience online across the world. They make many if not most household purchase decisions and are generally more responsible for word of mouth and social network sharing than men. There is no doubt in the fact that women are more integrated in social media life than men as they’re more interested in sharing and exchanging the information with each other concerning its feelings, occasions, news, products, brands and etc. Comscore says women are the majority of users of social networking sites and spend 30% more time on these sites than men. Aileen Lee shares her vision and latest figures on presence and female users’ activities they undertake in Web.
Russian female audience is also taking over web-spaces and already exceeds male audience. According to the latest marketing research conducted by RUmetrika, a number of female users has doubled for the last two years, while the female audience of glossy-online sites has increased up to 85% for the last year, and up 11% – for the last half-year. Besides it’s also well-researched that female’s online purchasing behavior has its significant differences from male’s intentions as we use Internet in our own way and can afford to make spontaneous purchases or simply perceive online-shopping is a kind of entertainment and the most interesting online-activity. According to the same research women are keen on buying online books, cosmetics, apparel and kid’s clothes.
A fresh version of StarLook is an updated service of online shopping community that accumulates all latest glamorous fashion trends, brands and responds to emerged women requirements and needs that they might have faced during a usual online-shopping process. As mostly women are interested in online-activities due to the possibilities it offers for communication we offer them to feel free and to be integrated into a variety of activities: starting from searching what other users or experts say about a particular apparel brand or other item to creating the content about this brand, including fashion looks for various occasions (that we call sets, video content and blog posts). Thus, such communication is an efficient tool for fashion and beauty brands to trace what was written, what kind of brand image and associations do consumers have in mind about these brands. It’s the easiest and effective approach for brands to work directly with female consumers and respond to emerging challenges or requests.
Such new approach underlies that we’ve very timely decided to transform and alter the concept and business model of Starlook.ru in order to improve the service and overcome the challenges. If earlier this project was mainly user-oriented and intended to establish a connection between professional models, photographers, stylists and brands as the last thing, a updated service represents profoundly distinctive approach – now Starlook.ru has become a brand-oriented project and that’s why we’re keep on going while other online-imitators are left behind. We can proudly say that we are first on the Russian market in the niche of social shopping, at the same time we could admit that StarLook has similar things with the largest Western shopping communities that are designed by Kaboodle and Polyvore. continue reading
Such announcement was made by Robert Shlegel’ – Member of Information Policy Chamber – who also proclaimed that a new means of providing the feedback would be firstly, tested on the web-site of the chamber and only after that on the State Duma website. Boris Grizlov, a current speaker of Russian’s State Duma considers that such initiate allows attracting a sufficient number of experts to the discussion process that would positively affect the quality of legislations. “We’re looking for public discussions and polls on federal, regional and local levels”, – the speaker stated.
Lately more and more government organizations and ministries have been established contacts with ordinary people via Web 2.0. Public audience has already criticized “Police” and “Education” bills, although experts admit that authorities hardly took into account people’s opinions and voice.
The idea of eGov Live project has emerged due to an enormous number of comments that were addressed to me: could you deliver the information about variety and locations of public services in a simple way? How does society itself benefit from these projects? Why is everything concerning public services so complicated? Why isn’t that clear what kind of public services do exist in different regions? These and others types of questions stuck into my mind and encouraged me to create a project that would be able to find answers for almost questions.
What’s new and interesting we’ve got in eGov Live? First and furthermost, we’ve made a map, where everyone is welcomed to evaluate the public services’ level (that differs in colors) in various Russian regions. This option was made to achieve two objectives: firstly, to capture the objective image of public services and secondly, to have an understanding what kind of services are already used by the society, which of them are the socially demanded.
Our second feature is providence of people’s rating system that represents a subjective evaluation of service quality made by each individually. We’ve decided to create a map in two modes to provide us with both data official version and people’s insight .
We also propose a useful service called “Officials in social network”, where we’re collecting all social accounts and profiles of officials on Twitter, Facebook and others to facilitate information search of a particular officer in a region or according to its specialization. A wide list of civilian projects that was being collected in framework of Gov2People.ru is also introduced in our new project as well as we include all media stories that have connection to government presence in the Web. Within the framework of the project we’re going to conduct round tables and video conferences that would be open and free for everyone.
The most important project’s objective is to establish stable work and relations with regions and its ministries. We see eGov Live to become an integrated resource that will be the first to let people know about how e-government develops in this or that regions. Thus, the purpose of the project – to produce an efficient two-way communication tool that would be useful for both sides: those who develops eGov and those people who consume these services (the society).
At this stage we very appreciate your comments and feedback. We want to improve the level of eGov development in our country, so we rely on your support and knowledge. Share your opinion about this project. Thanks!!!