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Women investements in Russia: why not?

10/10/2011

Women presence and activity as investors is extensively growing from year to year all around the world. There is a substancial number of well-known investement funds founded and made for women (Pipeline Fund, Criterion Ventures), as well as companies provided financial women consulting  (AWAI — Association of Women in Alternative Investing, Generator for Women) in the USA and the UK.

The Pipeline Fellowship trains women philanthropists to become angel investors through education, mentoring, and practice.  Fellows commit to invest in a woman-led for-profit social venture at the end of the training. This fund aims to diversify the investor pool and connect women social entrepreneurs with investors who get them.

International company Criterion Ventures has lauched its “search community” and women who are interested in investments are welcome to join it, after a while an appropirate project would be matched with women’s preferences and objectives and found out. Besides this service supports not only social entrepreneurship projetcs, but also perspective resources that are going to be successful investement in the future.

Those women who have already invested in such projects are integrated into Association of Women in Alternative Investing, where they share experience with each other. The expert committee consists of the most talented and professional investors with a long-term experience. I think that I that the role of Aileen Lee or  Andrea Zurek is remarkable and significant without any doubt.

What hindres Russian entrepreneurs to become active investors? One of the key reasons for that is a simple absense of knowledge. The widespread question is where am I going to invest my money — to unit fund? to stocks with return on investments? to real estate? Unfortunately by now we don’t have a functional fulfilled infrastructure for women investment education in Russia. Unlike western societies where lots of communities are organized based on these needs and challenges, we can’t do the same in Russia as there is no investment culture and moreover, no one considers women as a substancial group of potential investors.

Traditionally it is well-practiced that men are more responsible and capable to think of where to invest money. However, we’ve decided to go further and within framework of Startup Women project we’re going to develop and promote Women Investment Fund, where women could gain knowledge about ventures investments that would provide them a foundation for future opportunities to become a successful business-angel. Why do we rely on this idea? It’s typical for a woman to listen to her soul, to make choice accoring to her the sixth sense and what’s more that this intuitive decision that we usually make is the most correct and bears its fruits, leads to positive outcome in long-term period.

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