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So as you might already know I’ve enrolled for State Duma elections 2011 in Russia and going to represent interests of «Fair Russia» party. This post is about the strategy I’ve put down the election campaign that is mainly based on working with social media marketing  that is actively used by different politicians. I’ve decided to build my campaign, focusing on tools that I use in daily life — social media technologies.

So, the key weapon here is my personal web-site that explains my participation  in  elections. I’ve decided to make this site as a independent platform for communication and comments in order not to confuse this political initiative and activitiy with my personal blog  (alenapopova.ru / alenapopova.com that is dedicated to eGov services, women and social entrepreneurship in Russia and other countries) and to discuss in greater details my principal views on participation in elections, presenting Fair Russia party and what measures, project I’m ready to suggest.  The web-site candidate.alenapopova.ru is based on three main principles: Promise Action Suggestion. 

My suggestions mainly reflect all experiences and practices that I’d attempted to promote to authorities. So you may find all gov 2.0 services that I support and that are mainly initiated by Novosibirsk citizens. The aim of these actions is to gain popularity after its launch and attract  new consumers to useservices. And finally the key part  is to make them work efficiently not only before but after elections whatever results are.In my opinion, the most interesting projects that are presented on the web-site are «Fair Budget» and «Change your city». continue reading