Alena Popova. Human capital and gender equality in Russia

The growth of spending on Internet advertising in Russia will grow annually by 20% and reach by 2013 to $ 1.3 billion,  predicted by analysts of PricewaterhouseCoopers and the Interactive Advertising Bureau (IAB) .

For three years, the contribution of the Internet in the total advertising market will grow more than twice, to 5,7%, against a background of falling share of TV advertising. However, the high growth rates will not allow the Russian market to reach western indicators in Europe, where the share of Internet advertising reaches 20%.

The same rate will increase market access to the Internet. By 2013 the cumulative annual growth rate is projected to 19,6%.

According to IAB Internet advertising market has significant unrealized potential. 60% of advertisers would increase spending on Internet advertising, if it had more information on the indicators of its effectiveness.