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Communication On Top: Philippe Borremans

08/02/2011

I’m continuing my story about most outstanding participants in an international forum in Davos — Communication On Top which will take place very soon, on February 16-18.  I will represent Russia at the Political communications section on «Why in Russia and the BRIC countries the e-government could stimulate the economic development».

Philippe Borremans is the speaker of social media section of “Communication on Top” Forum. The topiс of his presentation is “ROI of Social Media for internal comms: How organizations should apply collaborative and interactive social media tools to enhance productivity and communication?

Philippe Borremans is a Chief Social Media Officer at Van Marcke Group of Companies (Belgium) and he is responsible for the company’s global internal and external SM policy, vision and mission. He maintains the group’s SM strategies & campaigns, ensuring optimal use of in-house technical and community resources and enabling networking with online influencers/bloggers, especially those in the field of the Van Marcke Group constituents on a global scale.

At the same time Philippe is a Founding Member & Board Member of the International Association of Online Communicators (IAOC), a Full Member & Leader of the workgroup «Social Media” at the European Association of Communications Directors (EACD), and a Supporting member of the Electronic Frontier Foundation (EFF). He is often invited to teach Social Media courses as a guest lecturer.

He maintains a professional blog — ConversationBlog

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