Archive for Апрель 9th, 2011
After my visit to “Women 2.0” in the Valley I thought, why shouldn’t we arrange something like that in our country. SoI talked to Maria Kosenkova : always wanted to work with her on some joint project. Dictum – factum. The first Startup Women Forum was conducted in April 2011. We didn’t suppose to have a conference, and the idea of the procedure was like that: series of workshops at once, contest, projects selection, project development. Let’s say, a sort of a virtual incubator. However, after a while we understood that we did everything right. There is a lack of communication in our country. I don’t mean parochial snobbish conversations, but talks on business and with people who have real stories of success.
I’m very glad that “star speakers” attended the event. It seems to me, we gathered real cases and practitioners’ pieces of advice. We’re very grateful to them. It is perfect that there was interaction with the audience. We’ve got lots of positive feedback from many people saying that the conference was very clear and practical. That’s what we strived for.
The whole programme followed the plan, such as: one’s brief bio, own example of a start-up, was it successful or not, and why; the project story; answering the questions of the audience. During the first session I asked who the participants were, and it turned out that many of them resigned their positions in large companies and decided to start their own business.
We were just discussing that in the country where a large proportion of the population is female and where the big business is runmostly by men, the fact that small and medium businesses are started and run by women is quite justified. Moreover, it’s more logical to do business on the Internet because of low entry barrier and project dependence on the team. And HR is mostly for women, the percentage of intuitive decision making is high, like “to do or not to do; to trust or not to trust”. Also one should consider the fact that the female audience of the Web is increasing. This means that end consumers often turn to be women.